We met Frank Chang, founder of Equick Technology, at the company’s Concept Store in Taipei, a place that embodies the spirit of the Equick brand and reflects Chang’s vision for creating a riding experience with a focus on smart technologies that goes beyond just commuting.
Originating from Singapore and just three years old, the brand draws on the expertise of SmartCube, its mother tech company, specializing in sensor technology for over a decade. Equick Technology was created in response to the many challenges found in the e-bike industry, including design and weight, as well as shipping and tax concerns. But “one of the key questions in developing e-bikes is how the tech and bike industries can cooperate to create even better e-bikes,” Chang said. The answer was to combine the expertise of both industries, to work on new materials, better energy efficiency, and more intelligent systems. “We’re not a bike company, we’re a tech company that focuses on providing a smart and sustainable solution to transform urban mobility,” he added.
Equik’s bikes are not just a mode of transport—they’re a smart, eco-friendly, and enjoyable way to navigate the city streets. While offering complete bikes with styles going from retro-chic to sleek and modern road commuters with drop bars, Equick’s focus is on its advanced power system: a tech-driven approach that integrates AI chips and advanced algorithms to optimize power output, shifting, and assist levels based on terrain and rider habits.
Installed in place of the crank bolt for a minimalist look, the sensor communicates wirelessly with the all-in-one front hub motor with integrated battery, thus eliminating traditional cables and creating a lighter, more efficient system that enhances both aesthetics and performance.
In addition, the bike’s battery supports 60W type-C chargers, offering a relatively rapid two-hour charge for up to 70 kilometers, and “the plan is to further reduce charging time to just 10 minutes for a 50-kilometer range,” said Frank. This would mean you could easily fit it in during a quick coffee break.
The Equick bike’s performance is further enhanced by smart technology, using the Equick Link system, which connects to a mobile app to track essential metrics like battery level, speed, and mileage, providing riders with full visibility into the bike’s health and performance.
Our brief test of the efficient Equick bikes on the streets of Taipei proved effortless and smooth, and the use of the belt drive provided an extra level of quiet performance.
In addition to its innovative product design and smart efficiency, Equick employs a asset-light business model, focusing on core electric components while outsourcing bike production. This approach reduces costs, streamlines operations, and enables quicker market penetration through collaboration with international partners. To further address global challenges such as tariffs and logistics, Equick produces in the U.S. and Japan but also utilizes local assembly in various countries, minimizing import duties and enhancing competitiveness.
Its B2B strategy also offers customized e-bike solutions through co-branding and licensing. And over-the-air (OTA) updates provide businesses with tailored options that meet diverse customer needs. Starting in March, Equick is announcing its collaboration with Japan’s renowned brand Mizuno, bringing innovative e-bike solutions to an even broader audience.
In summary, Equick offers a smart, lightweight, and efficient solution for modern commuters. With cities increasingly embracing sustainable mobility, it shows how cycling can be made smarter, more accessible, and more enjoyable for everyone.