Over the past two decades, Magene has continuously been focusing on developing innovative, intelligent, data-driven cycling products, partnering with big-name brands like Decathlon, Wahoo, ECC and others.
Founded in December 2015 by a group of cycling enthusiasts and tech experts, Magene, or Qingdao Magene Intelligence Technology Co., Ltd, fully covers the development and manufacturing of intelligent cycling hardware and software products. After starting with bike trainers in 2016, Magene expanded its product range to include bike computers, power meters, smart sensors, eBike systems focused on quality, user experience, and cutting-edge technology.
With a well-established R&D and production system at its headquarters and factory in Qingdao, China, Magene’s 50,000-square-meter facility delivers an impressive annual production capacity. The company can produce 1.1 million smart GPS bike computers, 450,000 smart bike trainers, 100,000 power meters, and 20,000 sets of carbon fiber wheels each year.
At last year’s Taichung Bike Week, Magene focused on its e-bike system that’s aiming to enhance the riding experience by integrating advanced components and innovative technology. The system includes an eBike Connected App, display, controller, BB torque sensor, electronic shifting, and radar sensor, all designed for smoother, more efficient cycling.
The controllers provide power assistance from 250 to 750 watts, with an automatic assist function that adjusts the degree of assistance based on riding conditions. The SR20 torque sensor ensures rapid and accurate response, reducing delays in power-assist activation to less than 10 meters. The display system integrated with other components such as the ED20 small-wire actuator and the RL 51 radar sensor simplifies operations with features like automatic shifting, gear changes via buttons, and radar detection of vehicles, creating a seamless, enjoyable ride across varied terrains.
Magene’s latest QED electronic shifting groupset was another highlight at last year’s TBW. Available in both hydraulic disc brake and rim brake versions, the groupset is designed for lightweight performance using aluminum, magnesium, and carbon fiber. It is compatible with 10-12 speed bikes, allowing for easy upgrades without replacing other components and its 2.4G protocol ensures low power consumption and stable operation, extending battery life to over 2,500 kilometers. Each shifter has three customizable buttons, allowing for additional functionality like controlling bike computers or lights. It launched in China last year and will reach Western markets this year.