Last Wednesday, the Eurobike organizers at fairnamic GmbH met with the European and national umbrella organizations of the cycling industry in Frankfurt to launch the Eurobike 2025 conference program as part of a close partnership. The motto: “Hello Future. Shaping active mobility.”
The 2025 cycling season has yet to begin, but preparations for the new year in cycling are already in full swing. This applies to Eurobike as well. It’s no coincidence that, last week, the organizers of the world’s leading trade fair for the bicycle industry revealed initial details of the conference program ahead of the event.
The Eurobike 2025 conference program, designed in close collaboration with key industry stakeholders such as Cycling Industries Europe (CIE), Confederation of the European Bicycle Industry (CONEBI), ZIV – the German Bicycle Industry, Zukunft Fahrrad, and Verbund Service und Fahrrad (VSF), aims to address the most pressing topics in the cycling and mobility sectors. Under the motto “Hello Future. Shaping active mobility,” the program highlights the increasing relevance of sustainability, innovation, and active mobility as pillars for the future of the industry.
“We are pleased to promote and, above all, set topics for the industry with the conference program. As a strong platform, Eurobike 2025 will once again put all relevant participants on the international stage – from the trade fair kick-off with Eurobike Media Day and Leader’s Night across all Business Days formats to the grand finale with the Eurobike Festival at the weekend,” explained Martina Rumschick, Eurobike Head of Brand & Content, in press released, published on the Eurobike website on December 4th.
For the trade fair organizers and their partners of the European and German bicycle associations, active mobility is an ecosystem topic with interdependence on pedestrian traffic, rail and local transport, from professional sports and adventure to leisure activities and travel, to everyday life. Together, the declared goal is: “Mobility is sustainable, socially just and beneficial to health for us. With that, we are forging more than just an industry; our aim is to shape the mobility behavior of a society and to make cities and rural regions more accessible and a touch more beautiful,” Rumschick continued.
The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25th to Sunday, June 29th, 2025. The three kickoff days (June 25th to 27th) are reserved for international trade visitors.