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Economic pressures, changing consumer habits, and shifting market dynamics are challenging many European brands. (Photo: Werner Müller-Schell)

Turbulent Times: Wave of Insolvencies Hits the European Bicycle Market

The European bicycle industry is experiencing a wave of insolvencies and restructuring efforts. The Show Daily examined the latest developments.
Junning Huang, Vice General Manager of Vinka Motor (Photo: Werner Müller-Schell)

Vinka: Strengthening brand visibility

With its background in the automotive industry, Chinese manufacturer Vinka made a prominent appearance at Taichung Bike Week 2024.
Josh Tsai is heading Darfon Electronics bicycle-related department. (Photo: Laurens van Rooijen)

Darfon Electronics increases its European footprint

Leading tech industry player Darfon Electronics has grown its bicycle business over the last ten years and is now placing its focus on expansion in ...
Delta Electronics Team Showcases Mid Drive Motor and Engineering e-Bike at 2024 Eurobike. (Photo: Delta Electronics)

Delta Electronics: A legacy of clean and efficient power

With Delta Electronics, another giant from the electronics industry entered the bicycle world. The Show Daily spoke with Josh Chi, Director of Low-Voltage Electro Mobility ...
William Hsu displays the new Jetset rim.

Robust wheelset design: Jetset comes full circle

Jetset is a professional wheel rim manufacturer of bicycles, wheelsets, and wheelchairs in Taiwan. We took a look behind ...
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Taichung Bike Week VOX POP

Taichung Bike Week 2024 Impressions

Lucy Chen from DTboost

Lucy Chen
DTboost

“Even though there are challenges like supply chain problems and rising costs, there’s still a lot of innovation, especially with e-bikes and eco-friendly materials. Companies are trying to adjust to the changing market while continuing to look for ways to grow.”

Jennifer Chen
Wellgo

“Last year, many overseas visitors made the trip to Taichung Bike Week despite the dismal state of the industry as there was a lot of catch-up to do after the long COVID-related hiatus. This year, the state of the industry was reflected in the lower attendance, which I would estimate to be just 50 percent of last year’s numbers.”

François Joly
Mavic

“This year’s show was very important for Mavic as a follow-up on last year’s promises. We now have OE structure set up with a dedicated catalog and sales force, OE-only products, and matching pricing. Despite a quieter show we had a lot of traffic.”

Wayne Moore
Ashima & Legion

“For me, this was the best Taichung Bike Week ever. I have never before gathered that many business cards and thus new contacts, and every meeting was highly productive. This really was a case of quality over quantity in terms of visitors.”

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